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Jewelry Show Disasters Part 2

In Florida, October through April is considered the craft show season.  While I am still not ready to commit the $300 plus to enter the bigger shows,  I am always looking for smaller venues during these months.  Sometimes, they are too small.  Take this past weekend for instance.  My son’s Middle School was hosting a Flea Market to raise money for their science field trip to the Keys.  Well, the price was right $15.00 for a spot and it was benefiting my child’s school– “a win/win”  you might say.  Now this week was a typically insane week involving work, family responsibilities and an unexpected visit from one of my 9 siblings.  I pulled everything together late Friday night including making up Halloween earrings and school spirit jewelry for the 800 or so families that have children at this school.  At the crack of dawn, I woke my husband up to load me into the car and drive me to the Middle School Parking lot.

Andrea at Middle School Flea Market photo shot by Mark Trank

 

My Competition Photo shot by Mark Trank

When we arrived, I noticed that all the other people set up were basically selling chaserai –old shoes, old toys, old clothing and old household items for 50 cents to $1.00 each.  I was still undaunted.  My beautiful jewelry would still make great holiday gifts. And I wasn’t planning to lower my prices to $1.00. I did not have time to go to the bank, so my dear husband ran off the bank to get me money, in case I needed change.  Round trip one for the first hour.  After  Mark went home the second time, I proceeded to set up meticulously.  And then the winds came.  My jewelry stands were flying, my jewelry was flying and I had forgotten the duck tape.  So I called Mark up and he ran around looking for suitable weights and the duck tape needed to hold jewelry stands.  Trip number 2 to the craft show. By this time, he gave up on going home and sat with me.

During the last hour in which no one even came over to see my jewelry, he asked me three simple questions.  In the sweetest voice he could muster, he asked “how many degrees do you have, my dear?”  I knew where this was going, but I played along.  “Three,”  I answered with a sigh.  “Tell me what those degrees are in?” he asked.  “B.A. in Speech Communication,” I said. “From where?” he asked rhetorically. “University of Virginia,” I announced with a laugh.  “And your next degree?” Mark asked.  “Masters in Science Education,” I laughed.  “And where is that degree from?” he mocked. “University of Virginia,” I answered a bit more quietly.  “Your third degree?” he asked.  “Educational Specialists in Curriculum and Instruction,” I announced. “From where?” By this time, my voice was a bit tight. “the University of Virginia.”  So how is it that a girl with three degrees from one of the highest rated Universities is stupid enough to try and sell her Jewelry that looks more like art to a crowd that won’t even buy items for .50?” he concluded.  “Maybe you should stick to art shows!”  This coming weekend, I will be at the Alliance for the Arts Annual Festival.  Last year it was a good event for me.  By the way, I did sell two people some jewelry.  Both happened to be teachers and both were my student teachers that I had supervised.  So my education degrees came in handy after all. Tonight we were discussing this event and I had to laugh, when Mark said”  What’s next, a truck pull in Okechobee?”

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Comments

  1. It was the title that caught my attention!
    Terrific story by the way and I love Lori Anderson’s response!

    Sandra Young
    http://www.gypsyroadbeads.blogspot.com
    gypsyroadbeads.ca

  2. Note from a fellow University of Virginia alumnus here (BA in Biology with all PreMed courses taken and some Masters work done)….

    I have only done a flea market once, early in my career. Never again.

    Now I only do juried craft shows and in fact am doing my most lucrative show this weekend. Yes, the show spot costs me about $625. But I make about half my son’s tuition over this weekend, and over the past six years I’ve cultivated a huge following and market to these ladies throughout the year.

    YES it was a huge initial capital expense to buy the set-up and display needed for such a show, but the dividends paid off. Word of mouth can’t be paid for. The patrons are pre-juried because they have to pay to get in.

    You ARE a professional in many ways, and you can take what your husband said in two ways. One, give up the jewelry and use your degrees only. Or, use your degrees to rewrite you business plan.

    PS — email me and I’ll send you a Sunshine Artist magazine that lists juried shows (with reviews) in your area.

    You can do this.

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